郭贤达（教授）

郭贤达（教授）的个人简介

郭贤达（Hean Tat Keh）现任澳大利亚蒙纳士大学市场营销系教授，博士生导师及科研主任。郭贤达教授目前致力于可持续营销、医疗保健营销和服务营销背景下的消费者心理研究。他的研究成果发表于FT50期刊上，包括Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Business Ethics, Journal of Business Venturing, 和Entrepreneurship Theory and Practice, 以及其他重要国际学术期刊上，如International Journal of Research in Marketing, Journal of Retailing, Journal of Service Research, Journal of International Marketing, Journal of Advertising, Marketing Letters, European Journal of Operational Research,和Omega。为了肯定郭贤达教授在研究和教学方面的卓越成就，澳大利亚与新西兰市场营销学会 （ANZMAC）授予他杰出市场营销学研究奖和杰出市场营销学教学奖。郭教授曾执教于昆士兰大学、北京大学和新加坡国立大学。他在华盛顿大学（University of Washington, Seattle）获得博士学位。

个人简介

郭贤达（Hean Tat Keh）现任澳大利亚蒙纳士大学市场营销系教授，博士生导师及科研主任。郭贤达教授目前致力于可持续营销、医疗保健营销和服务营销背景下的消费者心理研究。他的研究成果发表于FT50期刊上，包括Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Business Ethics, Journal of Business Venturing,和Entrepreneurship Theory and Practice, 以及其他重要国际学术期刊上，如International Journal of Research in Marketing, Journal of Retailing, Journal of Service Research, Journal of International Marketing, Journal of Advertising, Marketing Letters, European Journal of Operational Research,和Omega。为了肯定郭贤达教授在研究和教学方面的卓越成就，澳大利亚与新西兰市场营销学会 （ANZMAC）授予他杰出市场营销学研究奖和杰出市场营销学教学奖。郭教授曾执教于昆士兰大学、北京大学和新加坡国立大学。他在华盛顿大学（University of Washington, Seattle）获得博士学位。

代表性科研成果

Keh, Hean Tat, Di Wang, and Li Yan (2021), “Gimmicky or Effective? The Effects of Imaginative Displays on Customersu2019 Purchase Behavior,”Journal of Marketing, forthcoming. https://doi.org/10.1177/0022242921997359Yan, Li,Hean Tat Keh, and Jiemiao Chen (2021), “Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption,”Journal of Consumer Research, forthcoming. https://doi.org/10.1093/jcr/ucaa041Yan, Li,Hean Tat Keh, and Xiaoyu Wang (2021), “Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief,”Journal of Business Ethics, 169 (3), 499-516. https://doi.org/10.1007/s10551-019-04295-5Sun, Jin,Hean Tat Keh, and Angela Y. Lee (2019), “Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level,”International Journal of Research in Marketing, 36 (1), 151-168. https://doi.org/10.1016/j.ijresmar.2018.12.001Ding, Ying andHean Tat Keh(2017), “Consumer Reliance on Intangible versus Tangible Attributes in Service Evaluation: The Role of Construal Level,”Journal of the Academy of Marketing Science, 45 (6), 848-865. http://dx.doi.org/10.1007/s11747-017-0527-8Pang, Jun,Hean Tat Keh, Xiuping Li, and Durairaj Maheswaran (2017), “u2018Every Coin Has Two Sidesu2019: The Effects of Dialectical Thinking and Attitudinal Ambivalence on Psychological Discomfort and Consumer Choice,”Journal of Consumer Psychology, 27 (2), 218-230. http://dx.doi.org/10.1016/j.jcps.2016.10.001Palmeira, Mauricio, Gerri Spassova, andHean Tat Keh(2015), “Other-Serving Bias in Advice-Taking: When Advisors Receive More Credit than Blame,”Organizational Behavior and Human Decision Processes, 130 (September), 13-25. http://dx.doi.org/10.1016/j.obhdp.2015.06.001Wang, Xia, Luping Sun, andHean Tat Keh(2013), “Consumer Preference for Variety in Product Bundles: The Moderating Role of Evaluation Mode,”International Journal of Research in Marketing, 30 (4), 335-342. http://dx.doi.org/10.1016/j.ijresmar.2013.03.005Torelli, Carlos J., Aysegul Ozsomer, Sergio W. Carvalho,Hean Tat Keh, and Natalia Maehle (2012), “Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?”Journal of Marketing, 76 (4), 92-108. http://dx.doi.org/10.1509/jm.10.0400Sun, Jin,Hean Tat Keh, and Angela Y. Lee (2012), “The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty,”Journal of Consumer Research, 39 (4), 831-847. http://dx.doi.org/10.1086/665983Keh, Hean Tatand Jun Pang (2010), “Customer Reactions to Service Separation,”Journal of Marketing, 74 (2), 55-70. https://doi.org/10.1509/jm.74.2.55Wang, Wenbo,Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,”Journal of Consumer Research, 37 (1), 80-97. http://dx.doi.org/10.1086/649772Bolton, Lisa E.,Hean Tat Keh, and Joseph W. Alba (2010), “How Do Price Fairness Perceptions Differ Across Culture?”Journal of Marketing Research, 47 (3), 564-576. http://dx.doi.org/10.1509/jmkr.47.3.564Keh, Hean Tat, Thi Tuyet Mai Nguyen, and Hwei Ping Ng (2007), “The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs,”Journal of Business Venturing, 22 (4), 592-611. http://dx.doi.org/10.1016/j.jbusvent.2006.05.003

博士生指导

郭贤达教授指导了以下中国博士生，他们已经毕业并任职于以下机构：

2006 余嘉明，国家电网2008 孙瑾，对外经济贸易大学2010 庞隽，中国人民大学2014 王夏，首都经济贸易大学2019 晏丽，首都经济贸易大学

研究荣誉

2019年度ANZMAC杰出市场营销学研究奖。2015年第七届高等学校科学研究优秀成果奖（人文社会科学）三等奖（Sun, Keh, & Lee, 2012,Journal of Consumer Research）。2011年Servsig最佳论文荣誉奖（Keh & Pang, 2010,Journal of Marketing）。2010年牛津大学企业声誉中心最佳论文奖第二名（Keh & Xie, 2009,Industrial Marketing Management）。

教学荣誉

2018年度ANZMAC杰出市场营销学教学奖。2017年蒙纳士大学蒙纳士商学院“卓越教学”院长奖。2018年校长教学奖提名。2016-2020年期间，获蒙纳士大学六封“紫色”和“蓝色”信件杰出教学表彰。蒙纳士大学2016年度MPA导师入围者。连续三年（2007-2009）被评为北京大学光华管理学院MBA最喜爱的老师。2001年度新加坡国立大学国立商学院杰出教学奖。

任职与服务

Journal of Business Research副主编（服务研究）。Australasian Marketing Journal, Frontiers of Business Research in China, 和Asia Marketing Journal编委。蒙纳士商学院市场营销系科研主任（2020年10月-至今）。首席营销官理事会（CMO）学术顾问委员会委员。蒙纳士大学市场营销系营销研究营发起人与组织者（2015年-至今）。昆士兰大学商学院营销研究峰会发起人与组织者（2012-2013）。北京大学光华管理学院Doing Business in China项目，学术负责人(2007-2010)。北京大学光华管理学院市场营销系副主任（2007-2010）。任职于北京大学光华管理学院博士项目指导委员会（2005-2009）。